Martin’s been on the outside of and looking in on, the drinks’ industry for nearly 30 years.
Starting with sampling Cockspur rum at the launch of Soul II Soul’s debut album, he’s created PR/sponsorship/social for 40+ beers, spirits and ciders – such as The Kraken, Hoegaarden, Berry Bros. & Rudd (No.3/The Glenrothes), Stolichnaya, Stella Artois and Red Stripe. Notable other FMCG brands he’s worked for are Ben & Jerry’s, Green & Black’s, Orangina and Cawston Press.
His work has covered graffiti’ing private houses at the Notting Hill Carnival; ads in the grime on the back of white vans; spoof crisp flavours; David Beckham’s face appearing on a jaffa cake and a story about rabbits threatening the G&T.
Recent work has been for Four Roses bourbon and a variety of new non-alcoholic drinks.
Believing that no amount of marketing can make a bad product good, he’s got a frank and honest approach to dealing with clients who often need, as he puts it, to ‘get over themselves’.
Piracy Corporation (‘Disruptive of Tunbridge Wells’), is small and imperfectly formed. A senior team ‘gets’ comms issues quickly and is driven by the belief that agencies are there for one reason – to sell the product.